Lush
Lush is a set of graphic communications about the chosen food piece, avocado. These designs will be communicated throughout in-store and online. It will include a recipe card, in-store banner and social media post. The aim of the design is to communicate the rounded-oval shape and the colours of an avocado used through its soft and smooth texture.
Photography
INITIAL SKETCHES, DIGITAL DEVELOPMENT AND COLOUR DEVELOPMENT
To created the avocado shape I used imagery from my photographs to get the outline of the chosen food piece. Hence, creating that curvy organic shape of an avocado.

To identify an accurate tones of green I sampled (colour dropper) colours from my traditional drawings of green colours. In doing so, identifying a dark and light one of greens as well as brown for the pip in the middle.
Banner generation
Instagram post generation
Recipe Card generation
Final designs
Banner and Instagram post
Recipe Card
Form-at Online
Published:

Owner

Form-at Online

Published: