Lush
Lush is a set of graphic communications about the chosen food piece, avocado. These designs will be communicated throughout in-store and online. It will include a recipe card, in-store banner and social media post. The aim of the design is to communicate the rounded-oval shape and the colours of an avocado used through its soft and smooth texture.
Photography
INITIAL SKETCHES, DIGITAL DEVELOPMENT AND COLOUR DEVELOPMENT
To created the avocado shape I used imagery from my photographs to get the outline of the chosen food piece. Hence, creating that curvy organic shape of an avocado.
To identify an accurate tones of green I sampled (colour dropper) colours from my traditional drawings of green colours. In doing so, identifying a dark and light one of greens as well as brown for the pip in the middle.
Banner generation
Instagram post generation
Recipe Card generation
Final designs